Training: Aligning objectives with market forecasts

Module Objectives

  • To align market forecasts with corporate objectives.

Module Program

  • Producing realistic forecasts.
  • Carrying out a precise gap analysis.
  • Defining marketing options and objectives.

Key advantages

Key advantages

  • Convert corporate strategy into realistic marketing objectives.

You'll be able to

  • Prepare realistic activity forecasts.
  • Define the best marketing options.
  • Convert corporate strategy into realistic marketing objectives.

For whom?

Target audiences

  • All marketing specialists.
  • Financial directors and management comptrollers in contact with Marketing or in charge of business plans.

Prerequisites

  • No prerequisites.

Oussama Esmili, Managing Director, IDEO Factory

IDEO Factory and CEGOS have supported dozens of companies and public administrations in Morocco and Algeria in the training of their employees through Digital Learning solutions. IDEO Factory is the oldest distributor of Cegos Group e-learning solutions in the world. This partnership, which began in 2008, has enabled thousands of employees of major companies to be trained through high-impact digital solutions, including Royal Air Maroc, Poste Maroc, the Ministry of Economy and Finance, Maghreb Arab Press, the Ministry of Agriculture, etc. Today, we are very proud to celebrate our 10 years of alliance.

Oussama Esmili

Managing Director, IDEO Factory

Oussama Esmili, Directeur Général, IDEO Factory

IDEO Factory et CEGOS ont accompagné des dizaines d’entreprises et d’administrations publiques au Maroc et en Algérie dans la formation de leurs collaborateurs via des solutions de Digital Learning. IDEO Factory est le plus ancien distributeur des solutions e-learning du groupe Cegos dans le monde. Ce partenariat entamé en 2008 a permis de former, via des solutions digitales à fort impact, des milliers de collaborateurs d’entreprises de grande envergure parmi lesquelles figurent notamment : Royal Air Maroc, Poste Maroc, le Ministère de l’Economie et des Finances, Maghreb Arab Press, le Ministère de l’Agriculture, etc. Aujourd’hui, nous sommes très fiers de fêter nos 10 ans d’alliance.

Oussama Esmili

Directeur Général, IDEO Factory

Spencer Thornton, VP of Curation, OpenSesame, Inc.

Since partnering back in 2012, Cegos has had a strong focus on global innovation. Our partnership has helped grow our business and deliver a fantastic customer experience. Together we are helping our customers build the most productive and admired workforces.

Spencer Thornton

VP of Curation, OpenSesame, Inc.

Luiz Comar, Executive Director, SOU

Temos orgulho em compartilhar o desenvolvimento de nossos clientes com a CEGOS.
Com esta parceria, temos a qualidade e a velocidade demandadas pelos nossos clientes, com um conteúdo orientado aos negócios.
Fundamental para a capacitação e requalificação de nossos clientes.
A pedagogia, a interatividade e todas as atividades de aprendizagem fornecem o que o mercado está procurando.
E ainda, como efeito colateral, também aprendemos muito com a equipe da CEGOS !!!
Esperamos continuar e expandir nossa parceria com a CEGOS.

Luiz Comar

Executive Director, SOU

Luiz Comar, Executive Director, SOU

We are proud to share the development of our clients with CEGOS.
Through this partnership, we have the quality and speed needed to provide qualified business content. Fundamental for the skilling and reskilling of our clients. The pedagogy, the interactivity, and all the learning activities meet the market's needs.
And as a side effect, we also learn a lot with the CEGOS team!!!
We look forward to continuing and expanding our partnership with CEGOS.

Luiz Comar

Executive Director, SOU

Juan José Gaitán, Director General-CEO, Educativa

Ser partner de Cegos ha significado para Educativa España un gran desafío y, al mismo tiempo, una gran oportunidad. Nos llena de orgullo que siendo una pequeña compañía, confiaran en nosotros para ofrecer sus cursos a nuestros clientes de plataformas e-learning.
Siempre nos hemos esmerado por estar a la vanguardia tecnológica, y por ello nos sentimos identificados con la propuesta de Cegos; porque nos permite diferenciarnos de todo lo que se encuentra en el mercado, con características que nuestros clientes valoran significativamente: conocimiento valioso para necesidades concretas, y para clientes que los aplican a situaciones reales.
Los nuevos formatos, adaptados a la demanda del mercado y al estado de las tecnologías, aumentan la percepción de calidad y refuerzan el prestigio internacional de Cegos, lo que sumado al acompañamiento y soporte permanente que nos brindan como partners, nos facilita el camino hacia los objetivos que nos hemos propuesto.

Juan José Gaitán

Director General-CEO, Educativa

Yves Leheurteux, Sales Executive Content Services, Cornerstone OnDemand

Cegos content has one of the best levels of localization in the market, with 15 languages.
When our international clients need a specific language, Cegos has the answer!
Moreover, they are constantly innovating, not only with new titles and languages but also with new formats. We are proud to be partners with Cegos and happy to work closely with their teams!

Yves Leheurteux

Sales Executive Content Services, Cornerstone OnDemand

Abdul Rahman Kola, Head of Operations and Sales, New Horizons

Teaming up with CEGOS has proven to be an exciting partnership, The product offerings is the most innovative we have come across. The pedagogy behind CEGOS courses is what leaves our clients surprised and asking for more. The learning challenges in e-learning have certainly been addressed with real life scenarios, high interactivity and multiple language availability to name a few are exactly what our clients look for.
We look forward to continuing an exciting journey CEGOS and together pushing the e-learning to Newer Horizons.

Abdul Rahman Kola

Head of Operations and Sales, New Horizons

Chris Textor, CEO, The Courseware Company

We are very pleased to work with Cegos. Our customers love the real life scenarios in the e-learning as well as the broad range of available languages. As a partner we appreciate the long and broad training background of Cegos plus their development, delivery and translation expertise.

Chris Textor

CEO, The Courseware Company

Carl Rianhard, CEO, Opentec

We at OpenTec Learning have been working with partners for over 15 years, in 2014 we met Cegos, and it was a welcome change! First the product offerings are much better than the competition. But also we have been happy with the service from Cegos, the interest in negotiating with clients, and working with much less burocracy. We look forward to many years of success with Cegos. Thank you very much.

Carl Rianhard

CEO, Opentec

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