Cegos Group and Groupe PSA win a Brandon Hall Group Gold award

We are very proud to announce that Cegos Group and Groupe PSA have won a coveted Brandon Hall Group GOLD AWARD for excellence in Learning in the “Best Learning Program Supporting a Change Transformation Business Strategy” category.It is a fantastic recognition for the learning programme called “S&OP: The Perfect Plan” created by Cegos Group and Groupe PSA.

“S&OP: The Perfect Plan” overview

As Groupe PSA was implementing globally a new S&OP (Sales and Operations Planning) process, a learning program was required to guide staff through the change journey.S&OP is an iterative and collaborative decision process which allows the different Group entities to align to a unique and shared optimization plan. Cross functional tactical decisions are taken by all actors on an 18 months rolling horizon to reach a global optimum. The decisions are business oriented and can impact marketing, sales, manufacturing, technic, strategy and finance.This learning program is “The Perfect Plan”, a serious board game that can be delivered face-to-face or via video live streaming, targeting 400 learners from 9 departments across the globe and created in only 3 months. It is at the same time immersive, engaging and challenging. “The perfect plan” has been a smooth and attractive driver to onboard staff and to support the change management strategy implemented by Groupe PSA.

According to Aurore Guernalec, Change Management Officer at Groupe PSA

“S&OP is a state of mind and a cultural change. Through S&OP, we will be able to anticipate decisions at the right time, at the right level to optimize our global performance. One of our main challenges is to ensure that all decisions are based on a global constraint optimization. To face those major changes, change management is one of the key success factors. To success in our journey, we needed a learning program to explain the new process, the roles and responsibilities of everyone, the benefits and issues, and wanted it to be at the same time interactive and fun. That’s how “S&OP: the perfect plan” was born. Expectations were largely met, thanks to the collaborative work between CEGOS Group and Groupe PSA. The players are enjoying the game. The culture change is under its way. With S&OP, we are going to build our journey to Excellence and reinforce our position as a top car maker.”

About Groupe PSA

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. It is an early innovator in the field of autonomous and connected cars. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

According to Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program

“Excellence Award winners personify innovation that drives business results. Our winners embrace the future and embrace change and the challenges that go with it. It is amazing in reviewing these entries how organizations – both large and small – work across functions to make human capital management a valuable asset that enables business success.”The award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measureable benefits. Cegos Group and Groupe PSA’s win was announced on August 23rd.

Related information

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