The Cegos Group just aquired Crescimentum, Brazil’s leader in leadership training. This is part of its international development strategy.
The Group has been operating successfully in Chile and Mexico since 2015. By acquiring a majority stake in the capital of Crescimentum, Cegos is strengthening its presence in Latin America.
Crescimentum, is a young company that has enjoyed strong growth over the past three years (€7.7 million in revenues in 2019, up 31%).
Cegos Group and Crescimentum benefit from highly complementary assets in terms of corporate culture, expertise and the solutions offered to clients.
The Cegos Group is currently present on all continents. It benefits from subsidiaries in 11 countries and a network of partners and distributors in more than 50 countries. The Cegos Group therefore provides Crescimentum with the foundation and reach of an international company.
Crescimentum is the Brazilian market leader in leadership and management training.
It is recognized locally for the quality of its content and training programs. The Cegos Group will benefit from its understanding and experience of the Brazilian market and its portfolio of major international clients.
With Crescimentum’s general management being maintained, this managerial continuity is an additional guarantee of success for this acquisition.
José Montes, Chairman of the Cegos Group explains:
“With this acquisition, the Cegos Group is extending its regional coverage in Latin America. It is furthermore positioning itself at the heart of the world’s 8th largest economy, which is beginning a promising economic recovery. Brazil and its metropolises have entered an era of economic and societal transformations. This is revolutionising jobs and skills. This acquisition will enable us to directly support companies and their teams in these challenges, with the ambition we have defined for our group: transforming skills into performance”.
Arthur Diniz, co-founder and CEO of Crescimentum, adds:
“By joining the Cegos Group, Crescimentum is broadening the range of solutions offered to its customers in Brazil. We are delighted to share with Cegos our common experiences in sales strategies, marketing and digital solutions. This will be an excellent opportunity to enhance the learning experience we offer our clients and thus meet their needs in terms of human development and corporate training. In addition, Crescimentum will now be able to offer its expertise in leadership development on a global scale”.
Cegos Group external growth strategy
This acquisition is part of the external growth strategy that Cegos launched five years ago. The aim is to participate in the consolidation of the L&D market in Europe and around the world: acquisition of Integrata-Cegos (German leader in training) in 2015, opening of a Latin American hub with offices in Chile and Mexico in 2016, acquisition of the Cimes Group (leader in the training outsourcing market in France) in 2017.
With this acquisition, the Cegos Group, which generated consolidated revenues of €200 million in 2019, retains its investment capacity.